Watch & Listen
Black Paper Party makes holiday gift wrap, stockings and decor that celebrate Black families and culture. Our co-founders Madia Willis, Jasmine Hudson and J'Aaron Merchant have shared our story on Shark Tank, Today and The Kelly Clarkson Show, and in podcasts and the press. Watch and listen below.
Also featured on the 3rd Hour of Today in the "She Made It" segment, Nov 23, 2021.
Watch
Black Paper Party on Shark Tank
Our pitch on Shark Tank Season 15, where we made a $250,000 deal with Barbara Corcoran to grow our holiday gift wrap and decor brand.
Black Paper Party on The Kelly Clarkson Show
Our Kelly Clarkson Show feature, part of the Fifteen Percent Pledge holiday segment on shopping Black-owned brands.
SheEO Business Disruptors featuring Black Paper Party
Hosted by Marsai Martin and powered by Walmart. Madia Willis, J'Aaron Merchant and Jasmine Hudson talk about why they started Black Paper Party and how it grew.
Secrets to Retail Success with Madia Willis
Co-founder and CEO Madia Willis talks with Morgan DeBaun about product development, licensing, seasonal cash flow and building a company with co-founders.
Black Paper Party lands a $250,000 deal on Shark Tank
Local news coverage of our Shark Tank deal the week the episode aired.
Black Paper Party brings representation to Arkansas for the holiday season
Local news on the holiday products we make and why representation matters to us.
Three Bentonville friends bring diversity and representation to wrapping paper
KARK 4 News on how three friends in Bentonville started a gift wrap brand that shows Black families.
Black Paper Party at Endeavor Heartland Scale Up
Black Paper Party at Endeavor Heartland's Scale Up program for high-growth founders.
How AI Revolutionized Black Paper Party
Cory Marshall talks with co-founder Jasmine Hudson about how Black Paper Party uses AI to run and grow the business.
WIN TV: Black Paper Party
An early TV feature on Black Paper Party from the Washington Informer.
How Black Paper Party Turned a Pandemic Passion Into a Multi-Retail Success
The full episode. The founders share how Black Paper Party went from a print-on-demand idea to shelves at national retailers.
Unwrapping Success with Black Paper Party
A conversation about representation in holiday products, landing national retail partners and the Shark Tank deal.
Season 1 Holiday Special with Jasmine Hudson
Jasmine Hudson joins DapperDon and TheeAlexMac to talk about her roots in corporate retail and building Black Paper Party.
The Happy Place: Black Paper Party
Co-founder and CEO Madia Willis talks about her love of making beautiful things that make people happy.
How Your Upbringing Develops Your Influence with Black Paper Party
Jasmine Hudson and J'Aaron Merchant talk with Beth and Charlotte about how where you come from shapes the way you lead.
Sharing Black Culture and Joy with Black Paper Party
Madia Willis, Jasmine Hudson and J'Aaron Merchant talk about why they started Black Paper Party and how Bentonville helped the business grow.
How to Maintain Your Mission While Scaling Your Business
A short clip from Episode 450 on staying true to the mission while the business grows.
Behind the scenes: Share Your Joy. Wrap Your Story.
A quick look behind the scenes of our holiday promo shoot with GurlCo Media.
Listen
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Bridging the Retail Gap with Black Paper Party
A public radio conversation about representation in holiday products and the road to national retail.
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From HBCU to Bentonville: Jasmine Hudson on Retail Mastery and Black Owned NWA
Co-founder Jasmine Hudson on her path from corporate retail to running her own brands, the Shark Tank deal and Black Owned NWA.
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The 4 Fundamentals of Retail Success with Jasmine Hudson
Four basics for scaling into big-box retail: product-market fit, capacity, cash flow and team.
In the press
- CNN: A Black-owned holiday decor company wants to make the season bright and inclusive
- Black Enterprise: Black-owned holiday decor company showcases Black Christmas culture
- Axios NW Arkansas: Black Paper Party on Shark Tank
- AfroTech: Black Paper Party to become an everyday brand
- License Global: The Changemakers: Black Paper Party
- RILA: Black Paper Party: a spotlight on a Black-owned brand
- Good Good Good: Black Paper Party
- Arkansas Living: Life's a party for Bentonville business
For press inquiries, email info@blackpaperparty.com.
